SEO Guides

With apps like Grammarly pointing out everything from typos to wordiness, are the days of proofreading over? We still think proofreading content is essential – whether you’re an SEO, blogger, or social media manager. Open up, it’s the grammar police.  Jump to a section in our proofreading guide: Does proofreading still matter? Yes, because Grammarly…

Page Speed has always been an important part of how a website performs in the Search Engines and how usable customers perceive a website to be. It can also be a deciding factor on whether or not a user will convert or make a purchase on a website. We’ve all been guilty at one point…

Search intent is often one of the most overlooked ranking factors but arguably one of the most important. Have you ever had a page that seemingly has super useful content and is optimised for keywords, yet you still aren’t ranking?  The most likely culprit is search intent.  Our complete guide will teach you what search…

The internet is full of holes. There will always be gaps in content based on questions and queries that can be exploited with some savvy planning to get your site ranking well, regardless of what you do. Using both keyword and content gap analysis can create a roadmap of content that plugs these gaps, making…

When creating an SEO (search engine optimisation) strategy, there are three categories that are always considered. If you have even a tiny bit of knowledge on digital marketing, you have probably already heard of the ‘big 3’ that should comprise your SEO plans; on-page SEO, off-page SEO, and technical SEO. URL optimisation and structure is…

Every website conversion or action on a site has a story behind it.  And like any story worth its salt, each of these conversions has a beginning, a middle and an end. In the case of attribution modelling though, most of them have a beginning, about 5 middles, and then an end.  A study from…

Many people assume that search engines are smart enough to know exactly which website a visitor should be directed to. However, it’s not quite that simple. Have you ever wondered why a website appears on the first search engine results page (SERP)? That’s SEO at work. SEO is an acronym for “search engine optimization”, a…

Google loves information. More and more businesses are realising the potential in publishing quality guides and articles on their websites: it captures interest, traffic and ultimately can develop both brand awareness and conversions. However, just publishing content isn’t enough. You need your content to be found and to be recognised as having value by search…

If you’re a small business, SEO might be the last thing on your mind. It’s enough work sorting out your e-commerce website and stock, not to mention setting up your social media. Some SMEs have never heard of SEO and how it fits into digital marketing. In short, SEO (Search Engine Optimisation) helps your website…

Wikipedia pages are a part of a company’s online presence that often flies under the radar amid the focus on Google My Business, local pack listings and social media, but it’s an area that is definitely worth exploring. While it’s not possible for all companies, there are a number of advantages to having a Wikipedia…

Voice search is widely touted as the new frontier of SEO- but as usual, the devil is in the details.   The line between a dynamic, fast moving industry and getting swept up in trends has never been finer. A stylish presentation or LinkedIn gimmick might be enough to convince many that AR, VR, AI…

The failings of many an SEO can be explained like this – they don’t know what Google is really trying to achieve. And what’s worse is it that if they did know, they wouldn’t like it. If you don’t think about what Google is trying to do as an organisation, then you are at a…

There are a lot of different metrics that aim to signify the relative strength of a page or domain, particularly in relation to whether that page or domain is “good” or “bad” [for receiving a link from]. When discovering that these various metrics exist, you will likely ask one or both of the following questions:…

SEO vs PPC – it’s a big debate amongst marketers. Unfortunately, though, there is a misconception that SEO and PPC teams are somehow working against one another, each trying to persuade marketing heads to allocate more of the budget towards their area of expertise. There was a time when The SEO Works only did SEO. Hence…

In the modern age of gadgetry it isn’t unknown for people to prefer to text rather than pick up the phone and speak to someone, which is why using message extensions can allow you to engage a whole new audience with your ads. By enabling message extensions you allow a user to contact you via…

When setting out on a website marketing project, the one thing that is important (but quite often overlooked) is measuring website performance. Without some key fundamentals in place from the start, it makes it hard to set a baseline of performance and then measure the improvement over time. This is where website goals come into…

Here’s some super mobile marketing facts (provided by our friends at Google) which outline the huge shift we are seeing in the use of mobile to support online research and buying. Bottom line – if you aren’t using mobile channels as part of your digital strategy, you won’t be getting your best return on investment….

Google has become an increasingly important channel of referrals for a wide array of businesses. Over recent years the development of local search and services such as maps has opened the door to small businesses and service providers to new opportunities for search coverage. The introduction of the Google my Business platform has allowed users…

Manipulative SEO practices can cost your website to lose rankings, traffic and business. Google has the power to penalise websites which it identifies as breaking their guidelines or employing unethical SEO practices. Businesses large and small have been caught out after being sanctioned with Google penalties. Back in early 2014 the major travel website Expedia…

The relationship between search engines and social media platforms is often debated and always changing. There is a lot of speculation about how much of an effect it can have on search performance. Social networking activity has changed since Google was first developed, when social networking was extremely limited compared to present day. Google have…

New tools have been rolling out by Google lately and the next is to allow users to understand what its ad-tracking service has learned about them. The new account setting, called ‘My Activity’ lets users review everything Google has tracked about their behaviour using search, Google Chrome, YouTube and Android. However, users can opt out…

Right now, there are a large number of websites that fail to take into account seasonal SEO activity. It is something that often goes ignored by website owners, even though it can have a highly beneficial effect on rankings. Even though any potential ranking increase would be temporary there is always the possibility that it…

Previous Google updates have rewarded websites which serve content to mobile devices in a form befitting the restrictions of such a device. These restrictions include small viewports, restricted processing power, and slow internet access. Although using responsive design addresses the first of these limitations, it still takes mobile devices considerably longer to download and render…

Clients often ask us “what is a link profile and why is it important“? Link building is one of the most important factors when it comes to ranking a website. It is important to have a variety of links pointing towards your site, however there is always the risk that poor quality links could attract…

Almost two decades ago, Bill Gates asserted that ‘content is King’, paving the way for the philosophy that subsequently took the internet by storm. The issue with company websites, however, is that there are only so many times you can update your services, or your ‘About Us’ section. Blogs have since been discovered as the solution to the…